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At Trend Up Ltd (Trading as Lola May), we are committed to maintaining our customer’s privacy. Our privacy policy statement is listed below so know your rights as a customer and know that any sensitive information that you provide us with will be protected.

Information that we collect

The information that we ask you to provide us is your name, address, telephone number and date of birth. This will be used when you shop with us, sign up to our website and can be used for competitions and prizedraws. When shopping with us, we also ask for your payment details which unless you have personally asked to store payment details for ease of shopping with us next time, will not be stored on our site.

What your data will be used for

We will use your data to enable us to process your online order and we can notify you about any changes to our site or services. We may use your email address occasionally to contact you with promotional content such as discount codes, competitions or offers or special collections to do with our company. However, if you wish to stop receiving our promotional emails then please email to be unsubscribed from our mailing list. We comply with the Data Protection act 1998 in order to protect the information of you as a consumer and that your information is lawfully kept secure and kept fairly.

Information shared with others

We do not share any details with third party companies. However, when paying for products, we may associate ourselves with those that provide services to our site such as World Pay or PayPal. These companies should not contact you for any purpose other than payment methods and should not contact you for marketing purposes through us. When sending orders out, Lola May staff will be aware of customer’s postal addresses which will not be shared with others outside of the working environment.


When using our site, cookies are implemented in your web browser. We use these so we can track your process on our site when ordering from us and for ease of your shopping experience.

Protecting children’s privacy

We will ensure not to collect any information from children under the age of 16, our website should not be used to carry out any purchases or transactions from any persons below the age of 16, however, we shall not be held responsible for untruthful actions that may result in purchasing from our site.