Lola May is an exciting new womenswear brand based in the UK. We create wearable and contemporary designs with a playful twist.
We consist of a close-knit team where everything is done in-house, from the initial trend forecasting, research and mood boarding, to the design of our garments and model fittings, to the product photography, art direction, creative marketing, graphic design and studio work.
We pride ourselves on our original, trend-led designs, and we aim to create youthful womenswear inspired by high fashion, street style and minimalism. We like to keep things current by adding subversive details and an edge to each of our designs for our fashion-forward customers and carefully select fabrics in different textures and tones. Our colour palette consists of muted and toned down hues. Think cool greys, cosmetic hues, baby blues and optic whites and not forgetting our trademark pastel pink for a clean, fresh and contemporary collection. We aim to create clothing for a real-life everyday wardrobe in classic pieces that have been elevated but remain wearable from day to night with minimal styling touches.
Our latest capsule collection Lola May X Lissy is our first step into the world of retail. In collaboration with UK fashion blogger and key influence, Lissy Roddy, we have worked together to create a unique A/W’16-17 collection. By combining Lissy’s sense of style and the skills from Lola May’s head designer, we have captured elements from both, in the form of a desirable and wearable range.